An average webpage has many different points where forms are used to collect information. Contact forms, search queries, sign-up and sign-in just to name the main elements.

If you want to contact a company, there are normally two options - an email or a contact form.  Many times the contact form is tied to an email .  Many companies do not display their email address because of SPAM BOTS.

What are the different kinds of data that a typical website could collect?

Type Purpose
Subscribe Get visitors to signup to a newsletter
Contact General enquiries
Feedback Specific requests about performance
Event Registration for an event
Order Order for products & services
Account Account sign-up or sign-in
Contest Sign-up for a contest
Donate Donation forms
Assessment Free quotation assessments
Search Search for products & Services

These forms can be spread out throughout the site.  They could be near the point in which they are required or are put in areas such as side panels where they can be out of the way, and hard to find.

There is no central point where you can access or find these forms.  Many people return to websites and can't find how to resume where they left off.

Form processing is perfect for micro-apps.

  1. They are always available, visible on top with a click of a button
  2. Easy to use and access both on web and on mobile or SMS
  3. Can organise form access through simple menus
  4. Pre-fill information based on the user identity

While you may not need to eliminate all of the forms on your website, you can certainly make sure that the user can find them by having a single point of consolidation.

For customer engagement this is ideal because now they have one place where they can go to do things that provide them with a perceived benefit.  Soon they will have the habit that when they need to get things done they will look to the micro-app on the website.